Chongqing has emerged as one of the most viral and influential Chinese cities on global social media platforms including TikTok and Instagram. As of 2025, the core hashtags #Chongqing and #HongyaCaveNights alone have accumulated over 6 billion views on TikTok, proving the city’s explosive global popularity and cross-cultural appeal.
Driven by its viral online reputation, favorable visa policies, and unique mountain-city landscape, Chongqing welcomes over 2 million inbound tourists annually, with inbound visitor numbers maintaining a year-on-year growth rate of more than 80% and repeatedly hitting historic highs.
Despite booming international tourism demand, Chongqing lacked a professional, user-centric, and fully optimized English tourism information website for overseas travelers. Foreign visitors faced severe obstacles in accessing reliable travel guides, accurate scenic spot information, and practical itinerary planning tools.
To bridge this market gap and deliver a localized, intuitive travel experience for global users, WelcomeCQ.cn (Welcome Chongqing) was officially launched.
The platform aims to break information barriers, standardize English travel resources, and serve as the most authoritative non-official English tourism portal for international travelers exploring Chongqing.
Challenges
Severe Scarcity of Standardized English Tourism Resources
Most existing Chongqing travel content online is either machine-translated, fragmented, outdated, or biased. There is no systematic, accurate, and traveler-oriented English database covering scenic spots, travel routes, local culture, and travel tips, making it difficult for overseas users to obtain trustworthy reference information.
Inconvenient Location Navigation and Itinerary Planning
Google Maps is inaccessible within mainland China, which creates huge troubles for foreign tourists. Overseas visitors cannot accurately locate attractions, check real-time traffic conditions, or complete self-designed travel itinerations, greatly reducing travel efficiency and experience. WelcomeCQ solves this localization dilemma by providing accessible, accurate location display and route reference functions adapted for foreign users.
Missing Official Scenic Spot Operation Information
Key practical information such as opening hours, ticket policies, reservation rules, and visiting restrictions of mainstream and niche scenic spots rarely has complete and updated English versions. This often leads to invalid trips and travel inconveniences for international visitors.
Lack of User-Friendly Search and Retrieval System
Traditional travel blogs and platforms have disordered content classification, unclear logic, and low search efficiency. Global users cannot quickly filter travel content according to their personal travel preferences, resulting in high time costs for information screening.
Our Solution
Different from ordinary travel information aggregation websites, WelcomeCQ integrates visual innovation, interactive optimization, and user experience iteration, with multiple original design highlights.
Bing-Style Weekly Featured Scenery Homepage Update
The website adopts a high-definition full-screen banner design inspired by the Bing homepage. Every week, a representative niche or popular Chongqing scenic spot is promoted on the homepage, paired with a concise and professional introduction card. This design helps global users actively discover hidden gems and lesser-known beautiful landscapes of Chongqing, breaking the fixed impression of traditional tourist check-in spots.
Experience-Oriented Multi-Dimensional Destination Retrieval System
We built an exclusive destination exploration page with personalized classification dimensions based on travel experience scenarios. Users can accurately filter travel resources according to their preferred travel modes, including mountain hiking, river drifting, urban cycling, self-driving tours, and cultural leisure travel. The categorized retrieval mechanism greatly improves content matching accuracy and meets diversified travel needs of different foreign travelers.
Original Floating Window Extended Reading Function
Traditional web hyperlinks easily interrupt users’ reading rhythm and cause page jumping chaos. To solve this problem, WelcomeCQ independently develops a floating window extended reading function. When users browse scenic spot articles, relevant extended information and associated scenic spot links are presented in a non-intrusive floating window. Users can freely explore correlated travel resources and conduct secondary searches without exiting or interrupting the current reading page, realizing seamless information exploration.
Personalized Travel Collection & One-Click Email Export
The platform supports a professional itinerary collection function. Users can favorite interested scenic spots and store them in their exclusive travel list. Furthermore, the entire customized itinerary can be exported and sent to personal mailboxes with one click, facilitating offline viewing, itinerary sorting, and travel preparation for global users.
Outcomes
WelcomeCQ is fully designed, developed, operated, and optimized by EArk Digital Marketing. After months of continuous functional iteration, content polishing, SEO optimization, and user experience upgrading, the platform has achieved stable and outstanding operational results:
- Stable monthly website traffic exceeds 10,000 independent visitors
- Monthly user interactive behavior volume reaches 30,000 times, with high user stickiness and active exploration willingness
At present, WelcomeCQ has grown into the largest and most influential non-official professional English tourism information platform in Chongqing.
It continues to provide comprehensive, accurate, and user-friendly travel guide services for global tourists, effectively promoting the international dissemination of Chongqing’s urban tourism culture and solving core travel information pain points for overseas visitors.
